About Me

Qualifications
I have more than 25 years of experience dating back to 1990 as an Inside Classified Advertising Account Executive working for the Newspaper Agency Corporation. Since that time, I have worked from the non-profit sector to the corporate world in a variety of roles. My experience includes customer-eccentric and content marketing, volunteer/donor/distributor relations, journalism, public relations, print/TV media writing, online site management, website administration, social media posting/campaigns, graphic design, supervisory/managerial roles, promotions, advertising, sales, event planning, public speaking and more.
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I earned a master’s degree in public administration with an emphasis in management from the University of Phoenix, which has added to my knowledge and expertise. I am eager to move forward in my career with an emphasis in communications and marketing management. 

Education and Work History


EDUCATION AND ACADEMIC ACHIEVEMENT
UNIVERSITY OF PHOENIX, St. George, UT                                                                    Sept. 2011
Masters in Public Administration/Management
GPA 3.76 – Lambda Sigma Chapter of the International Business Honor Society, Delta Mu Delta. 
 
UNIVERSITY OF UTAH, Salt Lake City, Utah                                                                   June, 1997
Bachelor of Science, Human Development and Family Studies  
*Transfer Student Leadership Scholarship
 
SALT LAKE COMMUNITY COLLEGE, Salt Lake City, Utah                                            1988-90
General Education with emphasis in Communications
*Leadership Scholarship
 
PROFESSIONAL WORK EXPERIENCE
KUTV 2NEWS – EXECUTIVE PRODUCER OF DIGITAL NEWS         Nov.13, 2017 to PRESENT
  • Develop and implement a digital content strategy for KUTV.com and 2News app
  • Work with West Region stations of Sinclair Broadcast Group & AP for syndication
  • Manage a staff of six and work closely with assignment desk, reporters
  • Make sure KUTV broadcast and digital staff are working together to increase ratings and digital/mobile/social stats.
  • Copy-edit and write stories for online and on Amazon Alexa.
  • Administer all social media platforms of KUTV; Facebook, Twitter, Instagram, YouTube, Reddit, Pinterest, LinkedIn
  • Daily News Alert Email using SecondStreet
 
FOREVERGREEN – COMMUNICATIONS & MARKETING MGR        May 5, 2016- Nov. 10, 2017
  • Communications – Corporate press releases
  • Investor Relations
  • Email Marketing – Campaigner and Campaign Monitor
  • Zoom conferencing - training
  • Social media management and posts
  • Scriptwriting for video
  • Product promotion, branding, description, labeling and packaging

BLENDFRESH – COMMUNIICATIONS & MARKETING MANAGER                        April 12, 2016 – March 25, 2017
  • Communications – Policy & Guidelines Manual, 16-page & 20-page magazine, recipe book, shopper guide, training materials, business cards, press releases, flyers, social media posts. Example: https://issuu.com/blendfresh1/docs/english_mag-final-11-30-16-issue?e=27303630/41729563&fbPageId=256535637833218 
  • Editorial Content Calendar for Social Media – Sprout Social
  • Video Editing – Adobe Premiere, Splice, Quicktime, Promo & Animoto
  • Graphic Design – social media posts, booklets, trainings, magazine using Adobe InDesign, Illustrator and PhotoShop
  • Website Administration – WordPress Blogs, SEO (Yoast plug-in)
  • Email Marketing – MailChimp
  • Whiteboard Animation – RawShorts and VideoScribe
  • Trade Shows – TechMunch, Everything Food Conference, FitCon
  • Affiliate and Online Outreach for brand influencers

NU SKIN – ASSOCIATE MANAGER CORPORATE COMMUNICATIONS                   May 5, 2014 — January 25, 2016
  • Public Relations – FAQ sheets, PIPs, Media outreach, press releases, CSR quarterly and annual reports, website administration using Adobe CQ4, crisis management, social media
  • Editorial Calendar – Shoutlet and Adobe Suite for online content
  • Industry News and Media Coverage – Excel and PowerPoints
  • Graphic design –banner ads and memes
  • Award applications on behalf of the company and its products
  • Event planning – global convention, Sub-for-Santa, annual day of service, etc.
 
KSTU FOX 13 – ASSIGNMENT MANAGER                                                                    November 14, 2011 — April 28, 2014            
  • Monitor media outlets from numerous sources to ensure content for nine hours of news                    
  • Supervise staff of three assignment editors and three web producers
  • Story assignment to photographers and reporters for coverage of all news broadcasts
  • Create long-term planning and set-up of sources for sweeps pieces and other enterprise stories
  • Research and confirmation of information, including filing GRAMA and FOIA requests
 
THE SPECTRUM & CEDAR CITY DAILY NEWS REPORTER – BUREAU CHIEF             October 2001 — November 2011
BEAT: Iron County, Utah Shakespeare Festival, Southern Utah University, health/medical, public education, social issues. Also, was first female Opinion Page Editor in the state of Utah.
  • Supervise staff of three reporters: sports and general reporting
  • Write columns twice a week and general reporting
  • Site administrator of SouthernUtah.MomsLikeMe.com
  • Content management and assignments for weekly 16-page tabloid
  • Budget and administer expenses of reporters
  • Blog and critique the newspaper weekly
  • Post and create poll question for Web site weekly
  • Created editorial policy/Editor/Opinion Page Editor
  • Event planning such as political debates, symposiums and workshops
 
AMERICORP PROMISE FELLOW – Clearfield Neighbor to Neighbor Program Coordinator
Promoted the five promises of America’s Promise;                                                       2000 — 2001
  • A caring adult in every child’s life
  • A safe place
  • A healthy start
  • A marketable skill
  • An opportunity to volunteer and give service.
I gave more than 1,500 hours of community service within one year to receive an education award from the National Corporation of Service to pursue a Master’s degree.
 
STANDARD EXAMINER CORRESPONDENCE WRITER                                            2000 — 2001
BEAT: Fruit Heights City politics and feature articles. Have written since October, 2000 and had five articles run on the front page – A1. More than 60 articles were published.

SPECIAL TRAINING AND CERTIFICATES
·   Illustrator CC Level 1 Training Certificate – 2015                                Leadership Dixie, 2006
·   CHIP/Medicaid Training, Feb. 2001        Mediation Training, University of Utah, Spring 1997  
.   “Train the Trainer,” State of Utah, 1998             Swanson Foundation Grant Writing Training
·   Background Criminal Investigations/Fingerprint Training, Utah Bureau of                     
    Criminal Identification, February, 1998; and again by the Weber County                     
    Sheriff’s Dept., Sgt. Klint Anderson, January 1999
·   Program Outcome Evaluations Training – Utah Mentor Network,1999
·   Gang Prevention, Intervention &Suppression Training (15 hours), April, 1999 

Awards and Recognition
Dale Carnegie Leadership Training - Highest Achievement Award 2019
​​AP Best Editorial of the Year                                      Don Baker Award for Investigative Reporting
Associated Press – Utah-Spokane-Washington – First Place Breaking News, Third Place Editorial
Gannett Well Done – Runner Up for First Amendment Investigative Reporting
Utah Champions Award for media
SPJ Awards – Numerous First Place awards for Spot News, Personality Profile, Feature articles
Ms. American Majesty 2003                                                Mrs. Utah Achievement 2001-2002
Ms. Western US States Universal Woman 2001-2002      Mrs. Utah National Achiever
Northern District “Young Careerist, 2001” Business & Professional Women
First Runner-Up, State of Utah BPW - "Young Careerist of the Year"
Utah Children Advocacy Academy - KIDS Count Leader, 2001-2002
6th Annual Alpha Award Nominee - National Job Corp
Certificate of Recognition and Red Wagon Plaque for contributions to “Utah's Promise”
Presenter at the 3rd Annual Western United States Student Assisting Conference, January 1999
Ogden BPW, “Young Careerist of the Year,” February 1998
Who's Who in American Junior Colleges - two years in a row, 1989-90
Outstanding College Activities Board Member, SLCC, Public Relations, 1989
Utah Mentor Network - Training Committee
 
BOARDS, COMMITTEES, COUNCILS
Women of Worth Utah, Inc. – Board Member      SPJ – Utah Headliners Board member
United Way of Iron County - Chair                        America's Promise of Iron County - Chair
Utah's Promise Chair - Clearfield City                       Clearfield Community Council
United Way Volunteer Advisory Council                    Davis County Community of Promise
Davis County Child Abuse Prevention Team               Davis County SAFE KIDS Coalition
START Committee                                                Cedar City Rotary – Sgt. At Arms & Secretary
Youth of Promise Committee                                Governor’s Commission on Marriage
Clearfield Job Corp Community Relations Council 
Family Enrichment Center Advisory Council                   Iron County United Way - President
Families Agencies Communities Together (FACT)    Iron County Relay for Life – Luminaria Chair
Asset Based Community Development Committee   4-H Youth Advisory Council member
Vice President - Lakeview Business & Professional Women's Club